大学英语四级阅读部分重视对文章信息的提取和剖析。通过训练理解文章主旨和细节，并提升语法理解，可以有效提升答卷得分。以下是“2025年12月大学英语四级阅读理解练习：推广观念”，期望能对大伙的英语水平提高有所帮助!
2025年12月大学英语四级阅读理解练习：推广观念
To understand the marketing concept, ii is onlynecessary to understand the difference betweenmarketing and selling. Not too many years ago, mostindustries concentrated primarily on the efficientproduction of goods, and then relied on "persuasivesalesmanship" to move as much of these goods aspossible. Such production and selling focuses on the needs of the seller to produce goods andthen convert them into money.
Marketing, on the other hand focuses on the wants of consumers. It begins with first analyzingr.he preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept which simply meansthat instead of trying to sell whatever is easiest to produce or buy for resale, the makers anddealers first endeavor to find out what the consumer wants to buy and then go about making itavailable for purchase.
This concept does not imply that business is benevolent or that consumersatisfaction is given priority over profit in a company. There are always two sides to everybusiness transaction-the firm and the customer-and each must be satisfied before tradeoccurs. Successful merchants and producers, however, recognize that the surest route TOProfit is through understanding and catering to customers. A striking example of theimportance of catering to the consumer presented itself in mid-1985, when Coca Cola changedthe flavor of its drink. The non acceptance of the new flavor by a significant portion of thepublic brought about a prompt restoration of the Classic Coke, which was then marketedalongside the new. King Customer ruled!
1.The marketing concept discussed in thepassage is, in essence_________.
A) a form of persuasive salesmanship
B) the customer-centred approach
C) making goods available for purchase
D) the practice of turning goods into money
2.What was the main concern of industrialists before the marketing concept waswidely accepted?
A) The needs of the market.
B) The preferences of the dealer,
C) The efficiency of production.
D) The satisfaction of the user.
3.According to the passage, "to move as much of these goods as possible" to redesign these goods for large-scale production
H) to transport goods as efficiently as possible
C) to sell the largest possible amount of goods
D) to dispose of these goods in large quantities
4.What does the restoration of the Classic Coke best illustrate?
A) Products must be designed to suit the taste of the consumer.
B) Consumers with conservative tastes are often difficult to please.
C) It takes time for a new product to be accepted by the public.
D) Traditional goods have a stronger appeal to the majority of people.
5.In discussing the marketing concept, the author focuses on_______________.
A) its social impact
B) its theoretical basis
C) its possible consequence
D) its main characteristic
[page]1.从根本上来讲，文章中讨论的市场推广理念是_____________。
A)销售说服劝导的一种方法
B) 一种以顾客为中心的办法
C)依据大家的购买需要生产商品
D)把商品变成资金的一种做法
[B]依据文章第2段“市场推广重视客户的需要。它第一剖析客户的爱好和需要，然后再生产出他们认可的产品。这种着眼于客户的销售方法就是大家所说的市场推广”，可判断，市场推广是以客户为中心的销售方法，因此，B与文中的内容相符。
2.在这种市场推广的理念被广泛同意之前，生产商们主要关心的是什么?
A)市场的需要。
B)商家的偏好。
C)生产效率。
D)用户认可度。
[C]依据文章第1段“以前，大部分工厂主要致力于提商生产效率，与通过‘说服式的销售方法’尽量地将商品销售出去”，故C正确。
3.依据文章所说，“尽量地将这类商品转移”的意思是_________。
A)重新设计这类商品以便可以大规模制造
B)尽量高效地运输商品
C)尽量多地销售商品
D)大量量地处置这类商品
[C]在文中，作者提到“大部分工厂主要致力于提升生产效率，并依赖‘说服式的销售方法’来……像如此的生产和销售把注意力集中在卖方生产厂家品、然后把它们转换成资金这一需要上”，由此可知，该词组的意思为“尽量多地销售商品”。因此，C与此意思一致，故C正确。
4.重新恢复了经典口味可乐的这个例子非常不错地讲解了什么?
A)产品的设计应该贴合买家的口味。
B)那些口味守旧的买家最难取悦。
C)一种新的商品为公众所同意是需要时间的。
D)传统型商品对于大部分人来讲有着更强的吸引力。
[A]文章第3段提到“成功的商人和生产者意识到知道和迎合客户的口味是盈利的根本保证。有一个典型的例子可以证明满足客户需要的重要程度”，而下面文中举的就是可口可乐公司重新恢复经典口味可乐的例子，由此判断，恢复配方是为了迎合客户的口味，A与此看法一致。
5.在讨论市场推广理念的时候，作者主要关注___________。
A)其社会干扰
B)其理论基础
C)其可能带来的后果
D)其特点
[D]从全文来看，作者旨在向读者介绍市场推广这一定义的基本特点，即依据客户的需要组织生产，并通过讲述可口可乐公司恢复原配方这一叫人印象深刻的例子强化了读者对其基本特点的认知。因此，A、B和C均与所陈述的内容无关，只有D正确。
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