我已经草拟了一份策略出来。
782.We are planning a six-week event titled Chinese Products Festival to take place in October, 2000.
大家计划在2000年十月开始这个为期六周的中国产品展销节。
783.Within each store, we would endeavor to have separate shops with merchandise from China.
在每家分店里,大家将努力使来自中国的产品有单独的空间。
784.Our aim is to portray1 Sincere' s as worldwide department stores, as well as a source of culture, history and art.
大家的目的是将先施连锁店描绘成世界性的百货公司,与文化、历史和艺术的源泉。
785.We plan to launch this promotion2 with major evening events in each of our stores.
大家计划在各分店与晚间的要紧活动中开始个营销。
786.During our promotion, we plan to develop 30 or 40 pages of newspaper advertising3 on the promotion.
在营销期间,我方计划在报纸刊登30或40页的营销广告。
787.We'll enhance the promotion with catalogs or bill inserts.
大家也将以产品目录或传单来促进优惠活动。
788.We would plan to send a group to work on a television tape to
be shown in our stores and possibly on local television.
大家计划派一组职员拍电视录相以便在各分店或尽量在电视台播放。
789.We'll develop a special poster, shopping bag and hand bag as well as a theme for the promotion.
大家将制作一张特别的海报、购物袋和手提袋,同时也将赋予这次优惠活动一个主题。
790.We will need cooperation in developing art work for posters, merchandise bags and shopping bags.
大家需要合作制作海报、产品袋和购物袋。
Dialogue A
(Mr. Smith has asked Miss Gao, the secretary to draft a proposal for the exhibition in the United States. Now, he wants to know how she is getting on with it. )
(A: Mr. Smith; B: Miss Gao)
A: How is going with the proposal for the exhibition in the United States, Miss Gao?
B: Well, I've made a draft of that. Shall I read it for you? A: That's right. Go ahead.
B: (Reading voice) A proposal for an Exhibition of Chinese products to be held in USA. Timing4: We are planning a six-week event titled Chinese Products Festival to take place in October, 2000. It would be done in the eight Sincere' s stores simultaneously5. For the promotion, the key locations are New York, Boston, Philadelphia and Washington; four of the ten largest cities in the United States. Within each store, we would endeavor to have separate shops with merchandise from China;model rooms, displays, exhibits, guest appearances and demonstrations6. It would be our expectation that during this six-week period, between three and four million people would visit the Sincere' s stores.
A: Wait a minute, Miss Gao. I think you should point out the aim of this exhibition first. Our aim is to portray Sincere' s as worldwide department stores, as well as a source of culture, history and art, and to promote greater understanding of Sincere' s among the many people who visit the eight stores.
B: OK. I'll take care of that. (go on reading) Major events: we plan to launch this promotion with major evening events in each of our stores benefiting such groups as The Asia Society, the Metropolitan7 Museum or other appropriate groups, with particular emphasis on New York, Boston, Philadelphia and Washington。 Sales promotion: During our promotion we plan to develop 30 or 40 pages of newspapers advertising on the promotion as well as advertising in such magazines as The New York, Vogue8, New York Magazine, etc. We'll enhance the promotion with catalogs or bill inserts. We would plan to send a group to work on a television tape to be shown in our stores and possibly on local television. We'll develop a special poster, shopping bag and hand bag, as well as a theme for the promotion. Work together with a spirit of friendliness9 and cooperation to develop a major exhibit that will make the American people more aware of the greatness of China。
A: Oh, not bad. We will need cooperation in developing art work for posters, merchandise bags and shopping bags. I'm sure Mr. Parker will manage that.
Notes 注 释
1.go ahead. (colloq. ) (口语)继续下去(常用在指某人正要说的话或正要做的事)
2.the key locations主要的地址
3.four of the ten largest cities十个大城市中的四个
4.endeavor to do 努力去做某事
5.guest appearances and demonstrations 客户更衣室
6.portrayas把描绘为
7.makeaware of使知道
The quiz made John more aware of the importance of vocabulary.
测验使约翰愈加认识到词语的重要程度。
Words and expressions
proposal/pr+'p+uz+l/ n. 建议,建议
endeavor/in'dev+/ v. 努力去做
n. 竭力;试图
expectation/?ekspek'teiM+n/ n. 期待,指望
metropolitan/metr+'plit+n/ a. 大都市的
n. 大都市的居民
enhance/in'ha: ns/ v. 提升,加大
merchandise bag 产品袋
simultaneously/?siml'teini+sli/ ad. 同时地
demonstration/dem+ns'treiM+n/ n. 演示,示威
portray/p: 'trei/ v. 扫描,描绘
bill insert 插页广告
theme/Ii: m/ n. 论题,主题
shopping bag 购物袋